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Content strategy

For the last 5 years, I have worked on product design teams for app.circleci.com and dell.com/support. Don't see the specific experience you need? Ask me! This is only a small portion of my work.

Content audits

Content inventories and audits can help you identify specific areas for improvement. The general process is: define the scope, identify goals, establish criteria, collect and analyze data, then make and implement recommendations.

Style guides

The path to an excellent product is paved with clear standards. Just as you define business goals and brand design, you must also define voice, tone, and grammatical norms. Go without, and You Risk Launching A Product That Is Difficult For Users To Understand.

Processes

My mission is to be the best possible partner, stepping up to challenges, focusing on what matters most.

Content design process

Whether a request for button content or an end-to-end review of an onboarding experience, I follow the design thinking process, adapting as needed.

Feature naming

In one week, I created an org-wide naming process from scratch in order to go to market with a meaningful new feature name.

UX writing

In my previous career as a political consultant, we mailed millions of forms encouraging people to register to vote and request an absentee ballot, using the key tenets of UX writing: clear, concise, helpful, and accessible. Here are a few samples from the software world:

UX writing process + samples

Below are a few more samples of my process and work at CircleCI

Security

I helped the CircleCI product team fine-tune security features that mitigate threats from bad actors and minimize risk from internal error.

Buyer experience

I worked closely with the buyer experience and pricing teams to help customers choose a pricing plan that works for their needs and improve the checkout process.

two black books, stacked

Content design resources

I believe in continous learning. You can often find me reading, watching, and listening to my favorite content design and tech leaders about how to make our digital world better.

Books

It's incredibly exciting to be in a profession with so many brilliant folks who are passionate about words and organization. Here are a few of my go-to references: